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Very Rare 1932 Life Savers “Book o Mystery” promotional booklet - $35 (west of Ann Arbor)

Very Rare 1932 Life Savers “Book o Mystery” promotional booklet 1 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 2 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 3 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 4 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 5 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 6 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 7 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 8 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 9 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 10 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 11 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 12 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 13 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 14 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 15 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 16 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 17 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 18 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 19 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 20 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 21 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 22 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 23 thumbnailVery Rare 1932 Life Savers “Book o Mystery” promotional booklet 24 thumbnail
condition: good
make / manufacturer: Life Savers
model name / number: Book o Mystery
size / dimensions: 6 1/4 x 5 inches
In 1912, Clarence A. Crane from Cleveland invented a candy that wouldn’t melt in the summer and called it Life Savers, because of its shape. At the time,, Life Savers only came in peppermint.

Crane sold the rights to the mint candy to Edward Noble soon after, who added six more flavors. In 1921, Noble began producing fruit drops (without the hole) and by 1925, technology allowed him to put a hole in the center of the fruit drops. Sales took off.

This promotional booklet, the “Book o Mystery,” was designed for “American boys” who were curious about the world. By sending in five Life Savers wrappers, kids could get one free.

It contains stories entitled “The Mystery of the Golden Cord,” “The Mystery of the Mary Celeste” (with additional newspaper clipping), “The Mango Tree Mystery,” and various short articles related to mysteries in nature, historical mysteries, optical illusions, the moon, and even a description of how airplanes fly. On the last inside page, kids are informed about how they can get additional copies by sending in 5 Life Saver wrappers.

The front cover has some very neat artwork, with a mystical figure encased in a crystal ball and held by two skinny, black hands. Creepy in a good sort of way. At the bottom of the front cover is Life Saver’s attempt at puns, stating that the booklet was “for holesome entertainment.”

The back cover is equally colorful and artistic, with a pack of opened Cryst-o-Mint Life Savers in front of a spilling oaken bucket of water sitting in a bunch of mint leaves. At the top is written “Refreshing as cool water and fresh mint,” while at the bottom reads “The crystal mint with a hole.”

The “Book o Mysteries” is 32 pages long and measures 6 1/4 by almost 5 inches. One of the inside pages at the beginning of the section on the Mary Celeste has a newspaper clipping of the event that was paper clipped to the page at one time, causing a bit of discoloration underneath. Fortunately, there is no effect on the print.

I’ve seen quite a few 1932 magazine ads for this product, and I’ve only seen one other for sale that was damaged. It’s a real rarity and in very nice shape for being over 90 years old.

post id: 7740218897

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