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Original and Large 1940s Dad’s Root Beer Cardboard Advertising Sign - $285 (near Chelsea)
condition:
good
make / manufacturer:
Dad's Root Beer
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The company became the first to use the six-pack design for its “Junior” bottles. It also marketed the half-gallon “Papa” size, the quart “Mama” size, and the “Junior” size (7, 10 or 12 ounces depending on the timeline of production).
Here, the company is advertising its “Papa” size for a whopping 18 cents and the “Mama” size for 10 cents. Makes sense.
This heavier cardboard sign is quite large and its remarkable that it stayed together, in good shape, over 75 years. It measures 27 1/2 inches high and 9 3/4 inches wide at its widest point. It would fit perfectly in a 28 x 20 frame. The sign really needs to go in a frame because there’s a very slight bend near the bottom (pictured) that probably happened because the previous owner had the sign displayed standing up next to a wall. Framing it would also help retain the bold, original, and colorful graphics.
I’ve seen many Dad’s Root Beer signs, both metal and cardboard, over the years but never this one or never this large of one.
I will pack and ship the sign carefully and safely and ship it via UPS because of its size.